Validate
45 min setup
Validate the problem before the product
Run customer conversations about recent behavior, current workarounds, and visible consequences.
Open playbookComplete startup tasks with clear outputs.
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Validate
35 min
Define an ideal customer with observable criteria
Turn a broad market into a first-customer profile that the team can apply consistently.
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Build
60 min
Scope a first product that can teach you something
Cut an ambitious idea down to the smallest complete loop that delivers value and tests the case.
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Build
45 min
Price the first version
Choose a credible starting price, put it in front of customers, and learn without endless spreadsheet modeling.
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Build
90 min
Set up product analytics around the value moment
Instrument a small event set that explains activation, retention, and where users get stuck.
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Operate
60 min prep
Prepare to incorporate a US startup
Gather the decisions and documents needed for a clean company formation conversation.
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Launch
60 min planning
Launch your first product
Plan a focused launch that reaches the right people, creates conversations, and keeps the team learning after day one.
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Launch
90 min setup
Find your first ten customers
Build a focused prospect list and run founder-led outreach that starts useful conversations.
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Grow
50 min
Choose one growth channel to test
Compare acquisition options, select a channel that fits the market, and design a bounded experiment.
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Operate
90 min setup
Hire your first employee
Define the outcome, run a consistent process, and give the first hire a real chance to succeed.
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Grow
Half-day setup
Prepare a seed fundraise
Build the story, materials, target list, and operating plan for a concentrated fundraising process.
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Operate
45 min weekly
Run a founder weekly review
Create a 45-minute operating rhythm that surfaces truth, makes decisions, and protects focus.
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Operate
30 min monthly
Send a useful investor update
Write a concise monthly note that keeps supporters informed and makes your asks easier to help with.
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